"Ron's Gone Wrong" Happy Meal Power Up Interactive Toy Experience
The very first in a new digital initiative for McDonald's Happy Meals. "Power Ups" is an added digital experience for the Happy Meal toy. During the "Ron's Gone Wrong" Happy Meal Window when customers purchase a Happy Meal, they will also be informed to download the Happy Meal app in order to "Power Up" their toy. Once the adult downloads the Happy Meal app, the adult and child will be given direction to select their character and place the toy on the phone or tablet where the "Ron's Gone Wrong" toy will begin an amplified digital experience full of playful interactions and animations.
Overall Goal:
Buy Happy Meals more often and use the toy to further engage with the new interactive Happy Meal experience on the Happy Meal App.- ClientDisney, 20th Century Fox, McDonald's
- SkillsIllustration, Design, Art Direction, Animation